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Facebook explored unpicking personalities to target ads
From:BBC news | Edit:insomila | Time :2734天前 | 2996 Times visit: | 分享到:
Facebook has considered profiling its users' personalities and using the information to target adverts.
A patent filed by the social network describes how personality characteristics,including emotional stability, could be determined from people's messages and status updates.

This was followed by a conference call, but plans for collaboration came to nothing.

In a statement, Facebook said: "Like many companies we apply for a wide variety of patents to protect our intellectual property. The patent we applied for in this area was never used in any Facebook products or further developed."

​​Welcome to Sino Beverage Machinery Co., Ltd
Welcome to Sino Beverage Machinery Co., Ltd