The video, titled What Is Peppa? was rolled out on Thursday to promote a live-action-animation hybrid movie that features an animated figure named Peppa Pig. It is scheduled to hit big screens on Feb 5, the first day of the Chinese lunar calendar's Year of the Pig.

The teaser begins with an old man in a mountainous rural village asking his grandson on the phone what New Year's gifts the child wanted. He only heard the word "Peppa" because of a poor mobile signal. And so the man went on a journey to find out what the boy meant.

Humorous moments followed, as the grandfather, Li Yubao, mistook a bottle of shampoo, a female live streamer and a chess piece for the porcine character Peppa during his search. Each pronunciation is close to "Peppa" in Chinese.

With the help of neighbors, Li managed to make a Peppa model out of an iron-and-steel air blower. The crude yet heartwarming model left the entire family in awe and surprise when Li reunited with them in their urban home for the New Year's feast and presented the gift.