While most consumers recognize that some form of packaging is needed for many foods and beverages, they also demand that their packaging becomes ever more sustainable. In the great debate about the sustainability of different types of packaging materials, PET has some outstanding advantages - from preventing food waste to being fully recyclable, light, robust, flexible and easy to transport.

Even though manufacturers might be tempted to use PET solely based on these outstanding environmental attributes, PET also provides high levels of commercial sustainability. From its transparency that lets the consumer see what they are buying, to its design flexibility and ability to survive long journeys and still look good in the hands of the consumer, PET quite simply offers consumers a great brand experience. This is the win-win result that increasing numbers of manufacturers are discovering: PET offers the environmental benefits they require without compromising the brand experience consumers expect.

We look at what makes PET one of the most popular packaging materials for beverage producers looking to protect their drinks while reducing their environmental impact.

1. PET protects beverages and prevents wastage

According to the British Institution of Mechanical Engineers, as of 2013 almost half of all food is wasted worldwide. This wastage takes place at all stages of production, processing, retailing and consumption.

When it comes to beverages, one of the biggest factors that can combat waste is the fact that PET bottles can be resealed. For the modern consumer this is a big boost to convenience: They can take a PET bottle with them and enjoy it throughout the day rather than having to consume it in one go or throw it out, as is often the case with glass and can packaging for example.

PET also has great barrier properties that protect and preserve the contents of the product. PET keeps the fizz in carbonated soft drinks, the vitamins in juices, and the colour in ketchup. In other words, it protects products and keeps them on the shelves and out of the rubbish bin.